MUJI, beeing Japanese retail company, introduces the wide and useful range of products that are tailored to the customers needs in the mimimalism way. The company sells a rich and splendid variety of household and consumer goods throughout the Europe, USA and Asia.
In 1980s MUJI started with 40 products mainly ranged from stationery and clothing for men & women, to food items and major kitchen appliances. One of the company's primary business was Cafe Muji, Meal Muji, Muji Campsite, Muji florist and home furnishing. The outstanding example of the diversification of MUJI - architectual project called Muji houses - was also present in the line.
Up to the end of 2000 MUJI is being selling more than 7 thousand different products. The company positions the brand as reasonably priced - by keeping the retail prices of products "lower than usual" by the materials it selects, streamlining its manufacturing process and minimising packaging.
The starting point for MUJI"s products was Japanese market, then it expanded to the first international store in UK and then the turn came for the stores in USA, other European and Asian countries.
These are the categories of MUJIs' products:
Apparel, Accessories, Shoes, Bags, Travel, Electronics, Housekeeping, Bathroom, Kitchen, Storage, Furniture, Home fabrics, Health & Beauty, Fragrances, Stationery, Art & Kraft, Gift & Memory, Special Offers.
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