“MUJI Roshia” Action plan

The action plan consists of three perspectives: the actions we are planning to perform in short term (less than 1 year period), medium term (1-3 years), and long term (more than 3 years). 

• In the short term we are planning to enter the russiamn market, open the stores there, and perform the promotion strategy. 

• In the medium term we will continue our promotion strategy, interact with consumers and evaluate the first steps of our strategy.  

• In the long term we consider extension of our product line, expansion geographically, and creation of new campaigns.

Short term (< 1year)	Medium term (1-3 years)	Long term (> 3 years)
Opening of retail stores in Moscow., St. Petersburg. Creation of online store, website in Russian Communicate brand value and philosophy to consumers Press release announcement, promotional events Social media and networks involvement	Promotion strategy (word-of-mouth, publicity) Interaction with local consumers Survey of customer responses to the customer service, in store experience, product lining, price, etc. Evaluation (track facebook and twitter likes/followers - who/how many people are talking about us?, etc.)	Product line extension Geographical expansion (opening of new stores) Environmental campaign