The group project “MUJI Roshia” was launched to study
the possible opportunity of Japanese brand MUJI to enter the Russian market.
The analysis is being implemented as a part of final project for the GSOM
Master’s course International Marketing by Maria M. Smirnova (PhD,
Associate Professor).
Project team of four
students will focus on existing MUJI business model and day-to-day operations
in other countries in order to estimate the existing possibility to enter to
Russia. At the same time, due to the uniqueness of the products and services
MUJI provides, the corresponding analysis of the Russian niche market will
follow in order to decide over its competitiveness and opportunities for entry.
All the procedures
and steps of analysis will be displayed on the main page of the blog, and the
final recommendation given to MUJI will be based on all the data concerned.
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