Financial analysis

In this section we would like to provide you with some financial information about the company, and the approximate budget for the promotion of Muji in Russia.

 

 Most of the company's sales are in the category of household goods (55.4%), then goes apparel (33.3%), food (9.8%), and other items (1.5%). 

 

The graphs and the table above show the financial highlights of Muji company for the period 2009 – 2013. The company is expanding its business and each year opens new shores in the home country and worldwide. In 2013 it has 585 stores, 206 of which are overseas stores. There is an increase of revenues from operations during the last five years, and the increase of return on equity and assets. The analysis of some financial highlights shows that Muji successfully performs on the global market and has the necessary finances for further internationalization in Russia. 


Communication budget
Online promotion and social networks promo will cost Muji at about 10 mln rubles for short term perspective (about a year)

Activity* 2nd weeks 4-12th week 40-48th week Total Online Advertising 2,8 mln rub 3,2 mln rub 3,2 mln rub 9,2 mln rub

This will include promo articles and advertising in Afisha, Look at Me, The Village and Esquire websites. Their target audience perfectly fit Muji ptime target audience, which will result in the efficient advertising.

Online promo & advertising:	Social networks:	Stores location:
The Village Look at Me Esquire Afisha	Facebook Twitter Vkontakte  Instagram	Stand-alone store City center Shopping Place